The following is an example of the kind of project that students learn to master in the Advanced Desktop Publishing course taugth by Joe Roenker. It was designed by Kristina Krebs.
Archives for January 2011
IMC 315: Krebs
January 27, 2011 by Leave a Comment
Advertising is inspirational!
January 24, 2011 by 3 Comments
Her name is Pretty Yende. She is a phenomenon who has hit the international opera scene. She is young, very young, especially for a soprano. She has won every single prize in the most prestigious singing competition in
the world. She was fourteen years old when she saw the British Airways commercial below and said: “That is what I want to sing one day.” Look at the commercial and then listen to her … you had no idea how important the work is that you are doing, did you? For what it is worth, she is at present studying under the legendary Freni at La Scala.
Networking the IMC Landscape
January 20, 2011 by Leave a Comment
By Bob O’Gara
Pittsburgh is a treasure trove of professional organizations dedicated to professionals in advertising, marketing, promotions and public relations. Many have designated
members to help in job searches, professional development and other areas of career interest.
Most will give students a break on memberships and/or admission to professional meetings. The meetings are normally open to anyone and sometimes you might just sit next to someone and get a referral or lead toward a nice opportunity. The meetings themselves are a nice way to gain insight to leading edge IMC trends. Here are a few possibilities:
- Pittsburgh Ad Fed, the local chapter of American Advertising Federation. pghadfed.org
- Pittsburgh Chapter, Public Relations Society of America. prsa-pgh.org
- Pittsburgh Chapter of International Association of Business Communicators. pittsburgh.iabc.com
- Media Association of Pittsburgh. mediapittsburgh.com
- Pittsburgh Chapter of American Marketing Association. amapittsburgh.com
Check financial information on these sites for student-friendly discounts. As an example, Media Association of Pittsburgh breakfast sessions are free to students and Pittsburgh PRSA has a highly discounted “New Professional” discount.
Brad Wucher
January 14, 2011 by Leave a Comment
Brad Wucher, currently a group creative director for one of EDMC’s education brands, has worked in a variety of capacities over the last 20 years including being an independent marketing and creative consultant, chief Cceative officer for a local marketing communications firm and creative director at a large Pittsburgh agency. Mr. Wucher has worked with NASA and NOAA to improve their communications messaging as well as on a variety of consumer industries including amusement parks, restaurant chains, financial institutions, healthcare providers, and B2B clients in the zinc and aluminum industries.
Wucher has a background in strategic marketing including planning, marketing communication strategies, writing and producing television and radio commercials, newspaper ad development, interactive media navigation and advertising executions across all marketing channels. He is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.
The First Amendment
January 13, 2011 by Leave a Comment
Constitutional law scholars are attuned always to commercial actions that affect First Amendment rights. Sam Keller, a former college quarterback, filed a lawsuit in 2010 against Electronic Arts, a video game manufacturer. Electronic Arts has a license from the NCAA to manufacture and market “NCAA Football,” a game which uses player images that clearly depict actual student athletes. Keller is suing for a violation of his right of publicity. Electronic Arts is claiming that its games are protected speech under the First Amendment. A New York Times article is available at http://www.nytimes.com/2010/11/16/sports/16videogame.html?_r=1
A second timely example of the First Amendment being at issue is seen through Facebook’s virtual police squad, which removes content from user pages that is illegal or that violates Facebook’s terms of service. See a New York Times article at http://www.nytimes.com/2010/12/13/technology/13facebook.html
Jennifer May
January 8, 2011 by Leave a Comment
Jennifer May strongly believes that students’ abilities to retain classroom knowledge is at its highest capacity when they can relate classroom theory and teachings back to real-world examples and application of learning.
The extensive Corporate PR background that she brings to the classroom allows her to simulate real-world industry experiences by creating opportunities for students to apply their classroom knowledge in developing PR plans and materials to build their portfolios, while studying and analyzing real-world case studies that are relevant in the industry today.
Her professional experience includes more than a dozen years of agency and in-house corporate employment, involving day-to-day management of brand public relations/marketing for well-known, iconic consumer food and healthcare brands, such as TUMS, Aquafresh and Heinz Ketchup.
Prior to starting her freelance company, Jennifer was Communication Supervisor for GlaxoSmithKline (GSK) Consumer Healthcare, where she managed internal and external communications, including overseeing day-to-day PR activities and program execution for the Company’s smoking cessation, OTC and oral care brands.
Prior to GSK, Jennifer worked at the H.J. Heinz Corporation and Ketchum Communications managing PR activities around several large consumer and healthcare brands.
With a skill set in strategy development, national media relations, publication development, collateral production and crisis and issues management, Jennifer’s expertise can help connect and establish an understanding of how Public Relations can fit into the overall Marketing mix for an organization.
Rules for posting
January 7, 2011 by Leave a Comment
There are two types of postings for this website. First there are the postings and comments for the forums for the different classes. Most instructors require these as part of the syllabus agreement. Secondly, you can post under anyone of the categories. Such postings will have to be submitted to the Program Director for approval and are encouraged.
You can submit postings to the Program Director as often as you wish, as long as they deal with an IMC topic. You can post under whatever “nickname” you desire, as long as you are identified via your email address (which will not be published). A post by Hot Chick from Looselips34@xxx.com will be trashed, while one by Hot Chick from JaneDoe34@xxx.com will be approved subject to relevance, grammar and style, and editing where necessary.
CONTENT: Discrimination, in whatever form, will not be tolerated: thus, the following is BANNED and PROHIBITED: Racist content; Violent threats; Hate speech; The “n” word, the “f” word, the “b” word when referring to a human. Finally, PLAGIARISM is discussed at great lengths in your syllabi and classes and WILL NOT BE TOLERATED.
The postings/comments of anyone who violates the above, will be turned over to the authorities for appropriate action and rest assured, the Director of the IMC program will do everything in his power to see that those who are found guilty, are expelled from Point Park University!
IMC 315: Forkin
January 7, 2011 by 2 Comments
In Advanced Desktop Publishing, students learn about what makes good design, in addition to learning the hands-on tools needed to create those great designs. These tools include Adobe Creative Suite 5 (Photoshop, InDesign, etc). The graphic below was created by Advanced Desktop Publishing student Jen Forkin
IMC 315: Krebs
January 6, 2011 by 1 Comment
The following is an example of the kind of project that students learn to master in the Advanced Desktop Publishing course taugth by Joe Roenker. This magazine cover was designed by K. Krebs.
IMC 315: Plevel
January 6, 2011 by Leave a Comment
The following projects were designed by Tom Plevel, an IMC student, in the Fall 2010 semester, under the direction of assistant professor Joe Roenker.
