Benetton pushing the envelope?
by Alex Juryte, first semester IMC student. Founded in 1965 by Luciano Benetton, the eldest of four… [more]
IMC 400 Final Projects/Matthew Braddock
In this example of the IMC 400 final project, Matt turned is passion for a very important cause and used… [more]
IMC 400 Final Projects/Heath Maksin
Who doesn't love ice cream? In his final project, Heath decided to go after the positive brand attitude… [more]
Advertising: what is it?
Exactly how much money is spent on advertising every year in the USA, is a difficult question as one… [more]
Tobacco advertising
Given the world in which we live today where so much is controlled (tobacco and alcohol advertising to… [more]
IN THE FIELD
Cry babies?
The USA is the only country in the world where comparative advertising is allowed. I can remember for as long as I care to, how I always looked forward to the continuous "trash talking" between Ford … [Read More...]
Even the Pope
And his cronies are now getting worried about the Benetton ads. Thanks to Alex Juryte who brought our attention to these controversial campaigns and who will be leaving us at the end of the fall … [Read More...]
Advertising is powerful
Cultural differences As you know we have discussed at great lengths in class. And then, I stumbled upon this the other day. This was the final broadcast of Springbok Radio that was such an important … [Read More...]
STUDENT WORK/NEWS
Advanced Desktop Publishing – Alex Jurtye
A layout is the arrangement of type and graphics on a printed publication. A good layout should serve the purpose intended by the designer, organize the information and graphics in order to create a … [Read More...]
Advanced Desktop Publishing – Maria Norris
A logo design should be eye catching and simple. It should be designed using simple color and text. Logo designs can be created by the business itself using software or if the company lacks the … [Read More...]
IMC 315 – Advanced Desktop – Jurtye
This assignment was to take an existing beverage label and redesign it in its entirety. Alex went a step further and came up with her own wine company and label that includes two different concepts to … [Read More...]