Benetton pushing the envelope?
by Alex Juryte, first semester IMC student. Founded in 1965 by Luciano Benetton, the eldest of four… [more]
Advertising: what is it?
Exactly how much money is spent on advertising every year in the USA, is a difficult question as one… [more]
Given the world in which we live today where so much is controlled (tobacco and alcohol advertising to… [more]