In my mind Coke, the #1 global brand, has given us some of the best commercials ever. I can remember growing up, enjoying all those wonderful Coke commercials … beautiful people playing on the beach, being happy and singing about “Have a Coke and a Smile.” It would appear that the one commercial after the other that Grant advertising produced was a hit. Let’s take a walk down memory lane and look at some of them (you can also find the Mean Joe Green commercial under another post).
Surely the most famous Coke commercial has to be the one shot on a hill top in Italy … I’d like to teach the world? As far as I know the first (and only?) commercial where the jingle was recorded later by a pop group (the New Seekers) as a song that made it to the top of the hit parade.
And who can ever forget those wonderful Coke holiday spots
In the early 90s, Pepsi broke with its “Gotta have it” campaign. At first I loved the campaign (who in his right mind would not go ga ga over Cindy Crawford), but there was something that bothered me about the campaign. And then it came to me … Coke has had the slogan, “Coke is it” and now Pepsi was claiming, “Gotta have it.” Thus, after all the years, Pepsi was “admitting” that they had to have a Coke? In my mind the greatest faux pax by the Coke Agency (I believe it was Grant at the time?) for not capitalizing on this, even if it would have been done tongue in cheek!
Speak Your Mind