Something that tempts or attracts, especially one with a promise of reward or pleasure. This may also be known as a plug. This is basically something the magazine might give away to lure the reader into buying the magazine. a lure may also be something featured in the article to get the reader to buy something else, for example, the part on my page that talks about their album that’s just come out, it is luring the reader into buying it.
Asia Jackson and Marcus Christian did an excellent job of conveying a simplistic message within these Beverage layouts. Excellent use of imagery, tyography, balance and overall composition.
Joe Roenker / IMC Advance Desktop Publishing
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