Point Park School of Communication IMC
Integrated Marketing Communications
And his cronies are now getting worried about the Benetton ads. Thanks to Alex Juryte who brought our attention to these controversial campaigns and who will be leaving us at the end of the fall semester to pursue a new career with her hubby in NYC: we will miss you and PLEASE stay in touch!! Check this out!
This assignment was to take an existing beverage label and redesign it in its entirety. Alex went a step further and came up with her own wine company and label that includes two different concepts to choose from. This project was built in Adobe Illustrator which includes images, typography ingredients, barcodes, and size by volume. Alex went on to place them on bottles to get a further sense of realism. Also was built in Illustrator. Excellent use of imagery, typography and color. Keep up the good work Alex!
