Cultural differences As you know we have discussed at great lengths in class. And then, I stumbled upon this the other day. This was the final broadcast of Springbok Radio that was such an 
important and popular station. It died in 1985 after 35 years on the air. Maybe it died, because it did not have any more advertisers? As I have said: No advertisers, no future! You are part of the most important part of marketing … without you NOT A SINGLE medium can survive … YOU are part of a game where advertisers spend in excess of $6,000 PER SECOND!
You are powerful, not the media. Without you, the media cannot exist! Newspapers are folding left, right hook and center, because they could not find anymore advertisers. In 2008 over 500 magazines died … you want to know why?
Remember, Hot dogs, baseball, apple pie and Chevrolet? One of the most successful campaigns ever … see how it was adapted for the South African market. How Coke employed The Dealians, a South African pop group. Sit through the two Afrikaans commercials (Chappies = chewing gum, 2 for one cent!) Old Spice … crossed so many boundaries with the help of Carl Orf’s Carmina Burana. Look at SAA (South African Airways), the only airline. Compare it with what we do!
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