Jennifer May strongly believes that students’ abilities to retain classroom knowledge is at its highest capacity when they can relate classroom theory and teachings back to real-world examples and application of learning.
The extensive Corporate PR background that she brings to the classroom allows her to simulate real-world industry experiences by creating opportunities for students to apply their classroom knowledge in developing PR plans and materials to build their portfolios, while studying and analyzing real-world case studies that are relevant in the industry today.
Her professional experience includes more than a dozen years of agency and in-house corporate employment, involving day-to-day management of brand public relations/marketing for well-known, iconic consumer food and healthcare brands, such as TUMS, Aquafresh and Heinz Ketchup.
Prior to starting her freelance company, Jennifer was Communication Supervisor for GlaxoSmithKline (GSK) Consumer Healthcare, where she managed internal and external communications, including overseeing day-to-day PR activities and program execution for the Company’s smoking cessation, OTC and oral care brands.
Prior to GSK, Jennifer worked at the H.J. Heinz Corporation and Ketchum Communications managing PR activities around several large consumer and healthcare brands.
With a skill set in strategy development, national media relations, publication development, collateral production and crisis and issues management, Jennifer’s expertise can help connect and establish an understanding of how Public Relations can fit into the overall Marketing mix for an organization.
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