Benetton pushing the envelope?
by Alex Juryte, first semester IMC student. Founded in 1965 by Luciano Benetton, the eldest of four… [more]
Advertising: what is it?
Exactly how much money is spent on advertising every year in the USA, is a difficult question as one… [more]
Tobacco advertising
Given the world in which we live today where so much is controlled (tobacco and alcohol advertising to… [more]
IN THE FIELD
Cry babies?
The USA is the only country in the world where comparative advertising is allowed. I can remember for as long as I care to, how I always looked forward to the continuous "trash talking" between Ford … [Read More...]
Even the Pope
And his cronies are now getting worried about the Benetton ads. Thanks to Alex Juryte who brought our attention to these controversial campaigns and who will be leaving us at the end of the fall … [Read More...]
Advertising is powerful
Cultural differences As you know we have discussed at great lengths in class. And then, I stumbled upon this the other day. This was the final broadcast of Springbok Radio that was such an important … [Read More...]