Billboard marketing can be seen almost everywhere you go these days and at any hour. This is because until a person no longer wants to advertise something on a billboard it remains on display full time to the thousands of prospective citizens passing by. Billboards are designed to catch the eye of potential customers, persuade them to visit a website or business, are displayed on the creative canvasses of billboards. Elizabeth Wessing did an excellent job of utilizing imagery and taglines to represent this ski resort. Keep up the good work! – Joe Roenker IMC/Intro to Desktop Publishing

A layout is the arrangement of type and graphics on a printed publication. A good layout should serve the purpose intended by the designer, organize the information and graphics in order to create a visual path for readers to follow, and attract the attention of readers. There’s no one right way to create a good layout. In this assignment, students utilized Adobe InDesign to do a five page layout that included the cover. Also students had to execute text wraps, style sheets, and text alignments. Alex did an excellent job of using Point Park as a feature story, and used some very nice line art for the cover and inside spread. Good Work!

A logo design should be eye catching and simple. It should be designed using simple color and text. Logo designs can be created by the business itself using software or if the company lacks the expertise to create the logo design according to their standard then the business could hire professional logo designers to create the logo. Here is a good example of how Maria Norris took the X-Box 360 logo and brainstormed some different concepts eventually using the logo in the center as the final design. All work was done on Adobe Photoshop.

This assignment was to take an existing beverage label and redesign it in its entirety. Alex went a step further and came up with her own wine company and label that includes two different concepts to choose from. This project was built in Adobe Illustrator which includes images, typography ingredients, barcodes, and size by volume. Alex went on to place them on bottles to get a further sense of realism. Also was built in Illustrator. Excellent use of imagery, typography and color. Keep up the good work Alex!

This assignment was executed using a digital camera on a tripod. Along with the actor (Maria) positioning herself  in various expressions, gives this composition a well balanced visual path along with a sense of depth and perspective. This was done in Adobe Photoshop utilizing Layers, The Eraser tool, Brush sizes, and Transparencies. Very pleasing to the eye!!

This is a cd cover done by Aleaxandra Juryte in the Desktop Publishing (IMC 306) course.

CD Project
The objective for this CD assignment was to create a theme that met the Artist genre and title concept. Imagery and typography is paramount to convey the message and mood to the viewer. This project was built in Adobe Illustrator while enhancing images in Photoshop. Along with applying a track listing, barcodes, and record company logos, gives the final piece a sense of realism. Excellent work Alex!

The following is an example of a project from Jamie Borzik, IMC 306, Desktop Publishing.

Business Card, Envelope, and Letterhead
The objectives with this assignment, was to take an existing business card (Huntington Beach Surf Shop) and redesign it entirely. Once a layout concept has been approved with the correct design theme, then that same theme is also applied to a Letterhead, and envelope. The element of color in this particular design speaks volumes. Nice job Jamie!

The following is an example of the kind of project that students learn to master in the Advanced Desktop Publishing course taugth by Joe Roenker. It was designed by Kristina Krebs.

In Advanced Desktop Publishing, students learn about what makes good design, in addition to learning the hands-on tools needed to create those great designs. These tools include Adobe Creative Suite 5 (Photoshop, InDesign, etc).  The graphic below was created by Advanced Desktop Publishing student Jen Forkin

The following is an example of the kind of project that students learn to master in the Advanced Desktop Publishing course taugth by Joe Roenker. This magazine cover was designed by K. Krebs.