Point Park School of Communication IMC
Integrated Marketing Communications
CD Project
The objective for this CD assignment was to create a theme that met the Artist genre and title concept. Imagery and typography is paramount to convey the message and mood to the viewer. This project was built in Adobe Illustrator while enhancing images in Photoshop. Along with applying a track listing, bar codes, and record company logos, gives the final piece a sense of realism. Excellent work Deanna Elliott!
Advanced Desktop Publishing- Magazine Layout
A layout is the arrangement of type and graphics on a printed publication. A good layout should serve the purpose intended by the designer, organize the information and graphics in order to create a visual path for readers to follow, and attract the attention of readers. There’s no one right way to create a good layout. In this assignment, students utilized Adobe InDesign to do a ten page layout that was an interpretation of Rolling Stone magazine. Also students had to execute text wraps, style sheets, and text alignments. Sean Brett did an excellent job! Good Work!
Joe Roenker – Advanced Desktop Publishing
Adobe Photoshop
This assignment was executed using a digital camera on a tripod. Along with the actor (David Viano) positioning himself in various expressions, gives this composition a well balanced visual path along with a sense of depth and perspective. This was done in Adobe Photoshop utilizing Layers, The Eraser tool, Brush sizes, and Transparencies. Great job Dave!
Joe Roenker- Advanced Desktop Publishing
MOVIE POSTER DESIGN
Made in many different sizes and versions, and released in different moments all along a movie’s life, posters immortalize in one static image the feeling and the atmosphere of a motion picture. Some posters can be dark or try to frighten the audience, others bedazzling with bright colors; some can be someway informative, while others can be fully teasing and may provide you only the date when movie will be released, even if you may not know what the movie is about.
SEARCHING FOR SUGAR MAN tells the incredible true story of Rodriguez, the greatest ’70s rock icon who never was. Discovered in a Detroit bar in the late ’60s by two celebrated producers struck by his soulful melodies and prophetic lyrics, they recorded an album which they believed would secure his reputation as the greatest recording artist of his generation. In fact, the album bombed and the singer disappeared into obscurity amid rumors of a gruesome on-stage suicide. But a bootleg recording found its way into apartheid South Africa and, over the next two decades, he became a phenomenon. The film follows the story of two South African fans who set out to find out what really happened to their hero. Their investigation leads them to a story more extraordinary than any of the existing myths about the artist known as Rodriguez.
Sean Brett, Dave Viano and Kristen Chrzanowski did an excellent job with their concepts to help promote this awesome documentary. All work was produced primarily with Adobe Illustrator, with the help of Photoshop. Excellent work everyone!!
Joe Roenker
Intro To Desktop Publishing IMC 306
Something that tempts or attracts, especially one with a promise of reward or pleasure. This may also be known as a plug. This is basically something the magazine might give away to lure the reader into buying the magazine. a lure may also be something featured in the article to get the reader to buy something else, for example, the part on my page that talks about their album that’s just come out, it is luring the reader into buying it.
Asia Jackson and Marcus Christian did an excellent job of conveying a simplistic message within these Beverage layouts. Excellent use of imagery, tyography, balance and overall composition.
Joe Roenker / IMC Advance Desktop Publishing
Brochures are most commonly found at places that tourists frequently visit, such as museums, major shops, and tourist information and even in clinics or doctors office. The most common types of single-sheet brochures are the bi-fold and the tri-fold. A bi-fold brochure results in four panels , while a tri-fold results in six panels.
Purpose of brochure may vary from business to business. Some are designed to display services, whereas others are focused on selling a product. These Students took an existing layout and made a complete redesign. All layouts were done in Adobe Indesign. Great work by Asia Jackson, Gen Lohr, John Winegarden and Marcus Christian.
Joe Roenker IMC/ Advanced Desktop Publishing
Good Graphic Design specializes in effective graphic solutions utilizing identity, advertising, to meet all your marketing needs.Students had an opportunity to redesign any Pittsburgh sports ticket. With the ridiculous ticket prices people pay, it’s only fair that they get a nice layout and design. Students utilized all Adobe Photoshop, and Illustrator to build these tickets. Excellent usage of Imagery, Typography, Logos to create well balanced compositions.
Excellent work by Shannon Brendal. Big kudos goes out to Mitch Soman for the Point Park Volley ball concepts!!
Joe Roenker
Words and visuals are not enough. Words, charts, illustrations and photographs are just the starting point. To succeed in communicating your ideas, you must organize your words and graphics into attractive, easy-to-read layouts. Often a business or restaurant may want a redesign of their existing layout to something more appealing or fresh. Nikki Schutz redesigned this Asian restaurant ad in three different concepts, utilizing Adobe Illustrator and typography from dafont.com. Excellent work!.
Joe Roenker / IMC Intro to Desktop Publishing
Billboard marketing can be seen almost everywhere you go these days and at any hour. This is because until a person no longer wants to advertise something on a billboard it remains on display full time to the thousands of prospective citizens passing by. Billboards are designed to catch the eye of potential customers, persuade them to visit a website or business, are displayed on the creative canvasses of billboards. Elizabeth Wessing did an excellent job of utilizing imagery and taglines to represent this ski resort. Keep up the good work! – Joe Roenker IMC/Intro to Desktop Publishing
A layout is the arrangement of type and graphics on a printed publication. A good layout should serve the purpose intended by the designer, organize the information and graphics in order to create a visual path for readers to follow, and attract the attention of readers. There’s no one right way to create a good layout. In this assignment, students utilized Adobe InDesign to do a five page layout that included the cover. Also students had to execute text wraps, style sheets, and text alignments. Alex did an excellent job of using Point Park as a feature story, and used some very nice line art for the cover and inside spread. Good Work!
